Fact 1:We can’t deny the fact that when browsers enter a site, they look for something that is relevant to their needs. If they ended in a particular site through advertisements, then they would expect to see something related to that ad.
Fact 2:On the other hand, when a search engine scans a site’s contents, it looks for contents which are useful enough for other sites to reference. It expects to locate a content that is consistent with the keywords.
Fact 3:Visitors who go to a shopping cart would expect to find photos with high quality, a variety of applicable views and lastly, a concise and clear description and costs. They also expect that the cart should work in all types of browsers.
But sad to say, some viewers do not find what they need in a website or sometimes they have a hard time going around the site. The following things should make you aware on the things why web sites fail.
One fact that web designers must know is that people wouldn’t enter your site unless they know their way around it.
Due to this concern, web designers must take into consideration that they need to conceptualize user friendly and easy to understand websites. For most customers or viewers, very extravagant design won’t matter as long as they don’t get lost in your site.
Your competitors are just a click away
When designing your web site, think very carefully on things that could give you a plus over your competitors. Think of the things that you can offer your customers in order for them to stay on your site and choose you above all else.
People hate slow websites
Designers must understand that searchers can be very impatient when surfing through sites in the Internet. Therefore, designers must find a way to minimize the slowness of websites and at the same time offer viewers with quality contents.
Searchers look for relevant information
Dr. Jim Jansen of Penn State’s School of Information Sciences and Technology said, “A web site has to be relevant to a searchers needs. Otherwise, by the time three minutes have elapsed, 40 percent of searchers will have moved on. While some may have found what they wanted, others may simply have given up and move to a different site.” When designing web pages, designers can’t help but become graphic artists with the aim to make your site look great but sometimes lacking in information. Therefore, remember that while it is important to make your site attractive, it is equally important to place in your site the information that visitors need.
Sites should have clear abstracts
The first thing that appears on the result page as an answer to a search engine query is the site’s abstract. The abstract explains everything about your site. According to a study done by Penn State, more users or searchers can be drawn to a site with the use of an abstract. That is if the abstract is informative enough and gives relevant and enticing information about the site. Dr. Jim Jansen said, “For site developers, if you want to be looked at, it is absolutely critical that the abstract be crystal clear about the purpose of your Web site.”